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Samsung launches two new televisions, 'The Frame' and 'Smart 7-In-1' in India

Samsung’s latest introduction in the Indian market for televisions is two of its models, The Frame and Smart 7-in-1.

The Frame, as the name suggests has this feature of turning itself into a wall frame when not in use. There are over 1000 artworks pre-loaded on the television and it has the capacity to adjust the screen’s brightness and colour combinations to the light available in the ambiance. This is done through the motion and brightness sensors built in the device. If want a wider variety of the artwork, there is an Art Store from where you can download more.

It’s a QLED 55-inch display and a 4K TV that supports HDR+. The Frame television from Samsung can be operated through voice commands using AI-based digital assistants like Bixby and Google Assistant. Most controls, like changing channels, increasing or decreasing volume, etc. can be performed through voice commands. The Frame TV supports AirPlay 2 as well.



The other television model, The Smart 7-in-1 TV too has some unique features beyond just operating as a television set. It has two screen sizes, 32 inches and 40 inches. This television can be converted by you into a personal computer and all those activities performed that you would do with a PC. You can even access your PC or laptop from this television remotely. The functions like creating a document or a worksheet can be performed through the cloud accessing the Office 365 programme there. Samsung’s Knox provides the security for the Smart 7-in-1 TV.

There is the syncing of your smartphone with this television. You can instantly transfer photos and videos from your phone to the TV. Live Cast on the TV has also been enabled. Mirroring smartphone screen on the TV has been made possible as well. If you wish to watch streaming services like Netflix etc. that is also feasible.



Samsung is selling these televisions only through online platforms and has split the products between the two leading eCommerce sites, Flipkart and Amazon. Thus, The Frame and the 32-inch variant of the Smart 7-in-1 TV will be sold through Flipkart and the company’s own store.

In the case of the 40-inch Smart 7-in-1 TV will be available on Amazon and Samsung online store.

In terms of pricing, the 55-inch The Frame television can be purchased at Rs 1,19,999. The other two 40-inch and 32-inch Smart 7-in-1 TVs will be available at Rs 33,900 and Rs 22,500 respectively. There are EMI options available too. The sales begin in the last week of this month.

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